5 Reasons you must have a Marketing Funnel
Since its inception in 1898 by E. St. Elmo Lewis, the marketing funnel has undergone numerous iterations. Even though technology and consumer habits have evolved
Let’s Talk Programmatic Marketing
How does programmatic marketing work? Let’s dive in At the end of 2021, programmatic advertising accounted for 88% of all digital display marketing in the United States. Advertisers
Multi-Channel Marketing 101
Multichannel marketing is defined in numerous ways, yet at its most basic level it’ll break down as follows: Multi-channel marketing involves the integration of one
How Does Facebook Advertising Work?
While talking about Facebook advertising, we must go beyond the copy and the visual, which comprises the advertising creative, and consider these aspects: Targeting– who
Understanding Pay Per Click Advertising
Nowadays, the power of pay-per-click (self-serve platform advertising) isn’t any secret. According to research, 81 percent of people discover their desired location via a search
Choosing an Ad Agency 101
Several businesses rely upon in-house capabilities for advertising and marketing. However, as they expand, partnering with an ad agency frequently becomes a required move in