5 Reasons you must have a Marketing Funnel
Since its inception in 1898 by E. St. Elmo Lewis, the marketing funnel has undergone numerous iterations. Even though technology and consumer habits have evolved tremendously in the last century, the marketing funnel hasn’t changed too significantly. The fundamentals of the marketing funnel remain the same, but the most effective tools and strategies for implementing
Let’s Talk Programmatic Marketing
How does programmatic marketing work? Let’s dive in At the end of 2021, programmatic advertising accounted for 88% of all digital display marketing in the United States. Advertisers are increasingly turning to programmatic as a way to automatically purchase and optimize digital campaigns rather than buy directly from publishers. It can apply to anything, including display, digital out-of-home,
Multi-Channel Marketing 101
Multichannel marketing is defined in numerous ways, yet at its most basic level it’ll break down as follows: Multi-channel marketing involves the integration of one strategy around several platforms or channels, thereby maximizing opportunities to engage with potential clients. A platform may be a print advertisement, email, website, retail location, mobile app,promotional event, product’s package,
How Does Facebook Advertising Work?
While talking about Facebook advertising, we must go beyond the copy and the visual, which comprises the advertising creative, and consider these aspects: Targeting– who do you wish to show the advertisements to? Who’s the target audience? Placement– what place on Facebook do you wish the advertisements to appear? There are many options besides Facebook’s
Understanding Pay Per Click Advertising
Nowadays, the power of pay-per-click (self-serve platform advertising) isn’t any secret. According to research, 81 percent of people discover their desired location via a search engine. Therefore, there isn’t any doubt about the broad use of search engines. What might not be obvious is the degree of complexity that goes into managing, building, and pulling
Choosing an Ad Agency 101
Several businesses rely upon in-house capabilities for advertising and marketing. However, as they expand, partnering with an ad agency frequently becomes a required move in the process. Outsourced marketing does have its advantages. Agency pros have a passion for advertising, and applying their experience to marketing initiatives may bolster a brand’s authority. Also, agency partners