Uncategorized

Since its inception in 1898 by E. St. Elmo Lewis, the marketing funnel has undergone numerous iterations. Even though technology and consumer habits have evolved tremendously in the last century, the marketing funnel hasn’t changed too significantly. The fundamentals of the marketing funnel remain the same, but the most effective tools and strategies for implementing … Read more

How does programmatic marketing work? Let’s dive in At the end of 2021, programmatic advertising accounted for 88% of all digital display marketing in the United States. Advertisers are increasingly turning to programmatic as a way to automatically purchase and optimize digital campaigns rather than buy directly from publishers. It can apply to anything, including display, digital out-of-home, … Read more