Maker's Media & Advertising Agency https://makersmedia.com/ Digital Marketing Agency Specializing in Media Investment, Advertising & Marketing Tue, 19 May 2026 20:36:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://makersmedia.com/wp-content/uploads/2020/05/makersmedia-square-logo-66x66.png Maker's Media & Advertising Agency https://makersmedia.com/ 32 32 How to Build Paid Media Audiences Without Third-Party Cookies https://makersmedia.com/2026/05/19/how-to-build-paid-media-audiences-without-third-party-cookies/ Tue, 19 May 2026 20:36:24 +0000 https://makersmedia.com/?p=2248 Third-party cookies were convenient. They gave advertisers an easy way to track users across websites, build behavioral profiles, retarget visitors after they left a site, and connect campaign activity to conversion events. For years, that convenience shaped how most paid media programs were planned and measured. That foundation has eroded, even where the technology technically ... Read more

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]]> Post-Cookie Targeting in 2026: A Performance Marketer’s Playbook https://makersmedia.com/2026/05/13/post-cookie-targeting-in-2026-performance-marketing/ Wed, 13 May 2026 20:38:12 +0000 https://makersmedia.com/?p=2238 By the end of 2026, third-party cookies are no longer a foundation you can build a campaign on. They are a fragile signal among many, and treating them as anything else is now a measurable liability. For years, digital advertising was built around a simple idea: identify the user, follow the user, and keep serving ... Read more

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]]> Why Monthly Reports Are a Lagging Indicator (and What to Use Instead) https://makersmedia.com/2026/04/23/why-monthly-reports-are-a-lagging-indicator-and-what-to-use-instead/ Thu, 23 Apr 2026 23:33:31 +0000 https://makersmedia.com/?p=2219 Your monthly campaign report landed in your inbox last Tuesday. Twenty-three slides. Color-coded charts. Spend breakdowns by channel. And every number in it is already too old to act on. Monthly reports are a lagging indicator. By the time you review last month’s performance, the conditions that produced those results have already changed. Audience behavior ... Read more

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]]> The New Rules of Search: How to Master Answer Engine Optimization (AEO) https://makersmedia.com/2025/05/09/new-rules-of-search-how-to-master-answer-engine-optimization-aeo/ https://makersmedia.com/2025/05/09/new-rules-of-search-how-to-master-answer-engine-optimization-aeo/#comments Fri, 09 May 2025 14:40:09 +0000 https://makersmedia.com/?p=2195 Remember when search engines gave you ten blue links and called it a day? Well, things have changed. These days, users don’t just want links – they want, and expect, answers. Fast. Direct. No fluff. That’s where (AEO) comes in, and if you’re still thinking in SEO-only terms, it might be time to update your ... Read more

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]]> https://makersmedia.com/2025/05/09/new-rules-of-search-how-to-master-answer-engine-optimization-aeo/feed/ 1 Why Your DSP Strategy Needs an Upgrade: Unlocking Smarter Targeting and Attribution in 2025 https://makersmedia.com/2025/05/07/dsp-strategy-upgrade/ Wed, 07 May 2025 18:51:01 +0000 https://makersmedia.com/?p=2188 As digital attention becomes more fragmented and privacy regulations tighten, demand-side platforms (DSPs) are advancing rapidly. Despite this evolution, many brands and agencies still operate with outdated playbooks, relying on default settings, broad audience targeting, and last-click attribution. If your campaigns resemble those from 2019, you’re leaving both performance and insight on the table. The ... Read more

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]]> First-Party Data: Your Secret Weapon in a Cookieless Future https://makersmedia.com/2025/04/30/first-party-data-your-secret-weapon-in-a-cookieless-future/ Wed, 30 Apr 2025 16:03:00 +0000 https://makersmedia.com/?p=2184 Remember when marketing relied on cookies to track every click and scroll? That era is ending fast. With rising privacy concerns and the phase-out of third-party cookies, smart brands are turning inward. First-party data, the information you collect directly from your customers, is quickly becoming essential for building meaningful, lasting relationships. Here’s why first-party data ... Read more

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]]> 5 Reasons you must have a Marketing Funnel https://makersmedia.com/2022/03/16/5-reasons-you-must-have-a-marketing-funnel/ Thu, 17 Mar 2022 04:43:17 +0000 https://makersmedia.com/?p=2155 Since its inception in 1898 by E. St. Elmo Lewis, the marketing funnel has undergone numerous iterations. Even though technology and consumer habits have evolved tremendously in the last century, the marketing funnel hasn’t changed too significantly. The fundamentals of the marketing funnel remain the same, but the most effective tools and strategies for implementing ... Read more

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]]> Let’s Talk Programmatic Marketing https://makersmedia.com/2022/02/19/programmatic-marketing/ https://makersmedia.com/2022/02/19/programmatic-marketing/#comments Sat, 19 Feb 2022 09:15:54 +0000 https://makersmedia.com/?p=1962 How does programmatic marketing work? Let’s dive in At the end of 2021, programmatic advertising accounted for 88% of all digital display marketing in the United States. Advertisers are increasingly turning to programmatic as a way to automatically purchase and optimize digital campaigns rather than buy directly from publishers. It can apply to anything, including display, digital out-of-home, ... Read more

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]]> https://makersmedia.com/2022/02/19/programmatic-marketing/feed/ 1 Multi-Channel Marketing 101 https://makersmedia.com/2021/08/28/multichannel-marketing-101/ https://makersmedia.com/2021/08/28/multichannel-marketing-101/#comments Sat, 28 Aug 2021 17:04:34 +0000 https://makersmedia.com/?p=1801 Multichannel marketing is defined in numerous ways, yet at its most basic level it’ll break down as follows: Multi-channel marketing involves the integration of one strategy around several platforms or channels, thereby maximizing opportunities to engage with potential clients. A platform may be a print advertisement, email, website, retail location, mobile app,promotional event, product’s package, ... Read more

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]]> https://makersmedia.com/2021/08/28/multichannel-marketing-101/feed/ 1 How Does Facebook Advertising Work? https://makersmedia.com/2020/09/11/how-does-facebook-advertising-work/ Fri, 11 Sep 2020 04:58:15 +0000 https://makersmedia.com/?p=1245 While talking about Facebook advertising, we must go beyond the copy and the visual, which comprises the advertising creative, and consider these aspects: Targeting– who do you wish to show the advertisements to? Who’s the target audience? Placement– what place on Facebook do you wish the advertisements to appear? There are many options besides Facebook’s ... Read more

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